After learning the IT MSP business, Krysta realized that she could use this knowledge and her love for creativity to help achieve a better marketing position for her team and eventually transitioned into her current marketing role with the support of her leadership and sales team.  

Krysta’s goal is to help bring the neteffect technologies brand to life through content design and digital strategy while connecting with our internal team and our clients to focus our initiatives where it counts.

Krysta is a North Carolina native, but she has been fortunate to live in many places, including Okinawa, Japan.  She currently sits in Chesapeake, VA, where she and her family are enjoying kayaking, day trips, and discovering new parks and trails.  Her recent move to Virginia is a perfect fit for our current initiative to spread our market across Carolina state lines and throughout the US.