How to Ride the Rise of the Hybrid Cloud

Written by neteffect technologies. Posted in ContentMX



Cloud computing has gone mainstream. Many C-level executives see cloud adoption as a way to improve return on investment (ROI) and total cost of ownership (TCO) for their IT infrastructure.

Yet, cloud usage patterns are shifting. Experts predict that by 2018, 20 percent of all new technology spending will be on some type of cloud computing platform. A growing number will turn to a hybrid cloud solution.

Overview of Cloud Adoption Trends

Cloud adoption is often driven by security concerns. Many businesses, especially those in PCI DSS or HIPAA-compliant environments, have either avoided cloud adoption all together or stayed with a private cloud option to retain complete control over data and servers. While private clouds are more secure, they are also more expensive to maintain. Public clouds are more scalable and flexible, stimulating growth at a lower overall cost.

Over the past year; however, public cloud reliability problems have come under scrutiny. Just this month, a power outage blocked access to Microsoft’s Azure cloud for eight hours. Similarly, the Amazon Web Service (AWS) public cloud suffered an undisclosed incident at its Virginia data center that disrupted service to millions of customers and hundreds of websites.

Organizations that use the cloud need to know their provider is reliable and has a disaster and backup recovery plan to keep business running if the data center goes dark. It is why businesses should consider a hybrid option to benefit from the best of both clouds.  

How Businesses Use the Hybrid Cloud 

The hybrid cloud provides the flexibility and scalability of the public option but with better security and compliance. An IDG Research Services study shows that hybrid cloud adoption is driving digital transformation in business.

A managed security services provider (MSSP) can help businesses navigate the adoption of the hybrid cloud model, particularly how it can provide increased security and better compliance while maintaining reliability and the ability to handle all of your applications and data migration.

What to Look for in a Cloud Services Provider

When evaluating MSSPs, it’s important to keep in mind that not all are equal. Be sure the MSSP you choose offers:

  • Knowledge/adherence to compliance standards. PCI and HIPAA violations come with severe penalties, so the MSSP should be able to secure the most sensitive data.
  • Advanced security regardless of deployment option. No matter the cloud model, data – whether at rest or in use – should be subjected to the same high standards of security as  data in your internal network infrastructure.
  • Local management. Does the MSSP know where the data will be stored? Do you know how it is being stored? Options like local instance storage can keep a business running even if the cloud server is down.
  • Reliable, automated backup services. Your MSSP should be running regular, automated backups of that data for a seamless transition when a crisis hits.

As cloud adoption gains traction, businesses need more reliable, secure alternatives to the public cloud. For many businesses, the hybrid cloud is the answer. A Fortinet partner with strong local presence in Charlotte, NC, neteffect technologies has everything to look for in a cloud security services provider. Contact us at 704-688-7170.

Why You Shouldn’t Turn Your Back on DRaaS (Disaster Recovery as a Service)

Written by neteffect technologies. Posted in ContentMX



Downtime is costly, and the process of getting up and running again can significantly strain IT resources. Moving to a disaster recovery-as-a-service (DRaaS) approach can take a lot of the pressure off, but only if you first have an understanding of your vulnerabilities and the threats that can bring your systems to a halt. Getting a handle on disaster recovery is essential, especially as outages become costlier and more businesses become data-center-dependent.

Cyber Crime Is Fastest Growing Cause Of Data Center Outage

A single data center outage today costs U.S. businesses more than $740,000 on average, up 38% since the Ponemon Institute first started tracking the metric back in 2010. And while issues such as UPS failures continue to be the number one cause of unplanned data center outages (accounting for 25% of all events), cybercrime is actually the fastest growing, rising from just 2% in 2016 to 22% today.

A single cyber attack, such as ransomware or distributed denial of service (DDoS), crystallizes the financial importance not only of protecting your organization from such attacks, but also recovering from them as quickly and seamlessly as possible. Before putting a disaster recovery plan in place; however, enterprises must first determine two key metrics:

  • Recovery time objective (RTO): A function of the extent to which downtime disrupts normal operations and resulting revenue lost per unit of time measured in seconds, minutes, hours or days. For example, if the RTO for an application is an hour, it is fairly critical and requires a fast – and likely expensive – recovery approach (e.g., redundant data backup on external hard drives). An RTO of five days; however, is less critical, making a slower, less expensive recovery option (tape, offsite storage, etc.)the more cost-effective choice.
  • Recovery point objective (RPO): The RPO is the age of the files that must be recovered from backups for normal operations to resume. Expressed in time (going back into the past) from the point of failure, RPO is specified in seconds, minutes, hours or days. Once calculated, it is used to determine the optimal frequency for backups. For example, an RPO of an hour means the application is critical and backups must be made at least once an hour. An RPO of five days; on the other hand, requires backups be performed every 120 hours, which is a far less taxing regimen.

DRaaS Is Achievable and Affordable In Face of Downtime

Calculating the RTO and RPO upfront brings certainty to the entire disaster recovery planning process. Unfortunately, this certainty can also quickly highlight the cost of meeting all those RTOs and RPOs when a disaster strikes. This is where a comprehensive DRaaS option can come into play.

Armed with accurate, realistic RTO and RPO data, enterprises can more confidently determine the type and breadth of backup and restore capabilities they require. They can then more accurately vet their disaster recovery options, including DRaaS. And since DRaaS is billed on a subscription basis, it also brings certainty to the budgeting process, ensuring the DR plan is both achievable and affordable.

The cost of downtime is just too high to address disasters as they come. To business that depend on data to perform (what business doesn’t?), neteffect offers a range of DRaaS programs to give you peace of mind. Learn more.

Don’t Hold Back Today’s Mobile Workforce With Yesterday’s Phone System

Written by neteffect technologies. Posted in ContentMX


b2ap3_thumbnail_mobile-workforce_20170321-194900_1.jpgIt used to be the idea of a busy office was where operators were standing by to connect telephone calls. Those days and those phones are history.

If you’re building a team in today’s workforce, today’s talent expects to be working with tomorrow’s communications tools. Workforces are flexible and mobile. This generation expects to be empowered to make decisions to move your company forward.

More Than Just a Call

Phones are out. In is Unified Communication & Collaboration. Called UC&C, it’s what connects your workforce to customers, partners, functional teams and ideas — essentially, all the resources and information they need to perform their jobs.

With UC&C, employees are given one number that travels from desk to home, from landline to mobile; so company calls can be taken in headquarters or on the road. This is critical for smaller businesses needing to save office space and keep employees on the go. UC&C can seamlessly redirect calls from the desk to a mobile device, or have mobile calls appear from the office number.

UC&C also connects customers and employees in the ways they want to be reached. If your employee is on another call, you can see that status and direct the call elsewhere. If your customer needs a quick instant message, UC&C initiates it painlessly. And conference calls no longer need to be the whole team huddled around one speakerphone: UC&C enables you to conference everyone in, from whatever location, on laptops, tablets and mobile phones.

Security with Mobility

When approaching UC&C, you need to keep security in mind. Here are some factors to consider:

  • Empower employees with sensible policies that work for a mobile workforce. Encourage strong passwords and authentication by building that into the system.

  • Use the wisdom of your workforce to classify the data they store. Have a policy in place so informed decisions are made as to what data must be copied to mobile devices and what can never leave those systems.

  • Track the mobile assets that have access to your system. Know who has a device and where it is likely to be used. You don’t want your hardware falling into the wrong hands – or worse, devices go missing and later reappear on your network, long after they’ve been written off as lost by the company.

  • Encrypt your files. Encryption helps your employees be safe — no one can use their devices without their logon. If the device goes missing and someone unauthorized tries to get into the system, you can remotely wipe out the data on that phone or laptop once it connects again to the internet. You can use the device again if it is returned — but your data will not be in the wrong hands.  

  • On the road or just working from home, your UC&C-empowered workforce will need to backup data. If your policies dictate everything being backed up once a day, you’ll save hours replacing what was lost should a breach occur.

By setting parameters for your new system, you can safely start building your network for the future. A partner of Fortinet, neteffect can help you take full advantage of the digital transformation with the secure, telecom solution that’s right for you.

Six Smart Reasons to Outsource Cybersecurity

Written by neteffect technologies. Posted in ContentMX

No company, no matter the size or industry, is immune to cyber attacks. But for small- and medium-sized businesses, the risk is compounded.

These smaller companies typically have fewer resources and in-house cybersecurity expertise than large enterprises — and consequently, become easy targets for attackers.

A recent report indicates that 65 percent of all cyber attacks worldwide last year were against companies with fewer than 2,500 employees. And the number of attacks on businesses with fewer than 250 workers has been on the rise every year.

The cybersecurity environment has become too sophisticated to manage by small IT departments that have to handle every aspect of a company’s information technology. The need for specialized knowledge will only continue to grow as mobile devices, the Internet of Things and cloud computing add new layers to the security infrastructure.

Even companies that have resources for dedicated cybersecurity staff are struggling with the shortage of skilled security professionals.  This talent gap is projected to grow — with Frost & Sullivan predicting it will reach 1.5 million workers by 2020.

Why Outsourcing Security Is a Smart Decision

A new trend that continues to emerge is the outsourcing of information security. The market for managed security services is expected to more than triple between 2015 and 2020, growing to a $30 billion industry worldwide.

By outsourcing your security needs to a managed security services provider (MSSP), you meet a number of  IT challenges, such as:

  • Knowledge gap: Whether it’s ransomware or denial-of-service attacks, malicious actors are constantly adding to their arsenal. By outsourcing security, you leverage the expertise of a company whose sole focus is on protecting organizations from even the most advanced cyber threats.

  • Talent shortage: Focus on hiring talent for core areas of your company instead of struggling to compete with many other companies for the same limited security workforce pool.

  • Technology upgrades: The technology that helps protect your data is constantly improving and evolving. Keeping up with state-of-the-art technology is expensive, especially if you’re still using some legacy systems.

  • Budget limitations: Although companies are spending more money on information security, the budget still remains a top barrier. By outsourcing, you save the costs of maintaining and upgrading expensive security infrastructure on premises.

  • Incident response: Do you have an effective plan for mitigating a cybersecurity incident when it happens? An incident response plan is critical to the continuity of your business, and an MSSP has the verifiable experience to help you develop a plan.

Avoid Outsourcing Pitfalls

If you’re considering outsourcing security, avoid hiring a provider who:

  • Is based outside the country

  • Only offers remote solutions instead of a hybrid approach that combines on- and off-premises

  • Focuses strictly on point solutions instead of using a comprehensive approach

A Fortinet partner, neteffect technologies offers best-in-class outsourced security. By delegating your cybersecurity needs to neteffect, you can focus on what your business does best while trusting security to expert hands.

Recipe for Disaster: Dated Security vs DDoS

Written by neteffect technologies. Posted in ContentMX

The Internet of Things (IoT) is full of promise. It’s also full of danger. Small, network-capable devices, individually harmless-looking, have grown into a huge security threat. They were a large part of the reason the Internet went bad on October 21.

They’ve escalated a familiar type of attack into one of the biggest dangers on today’s Internet: The distributed denial-of-service (DDoS) attack. It doesn’t aim at stealing or damaging data, but at preventing access for hours.

Traditional forms of security, such as anti-malware software and firewalls, aren’t enough to stop DDoS attacks. They’re still valuable, but they can’t help against incoming data that wreaks havoc through sheer volume. Nor can they stop threats that sneak their way in using an employee’s credentials.

You need to take additional measures to keep DDoS attacks and other stealth threats from succeeding, and you need new contingency measures when they do succeed.

October 21 DDoS Attack

Twitter, Spotify, the New York Times and other major sites became unreachable for hours on October 21. One of the biggest DDoS attacks in history was to blame. The target was Dyn, the sites’ domain name services provider.

Dyn translates domain names into IP addresses so that browsers and applications can reach the right servers. Overwhelmed by spurious translation requests, Dyn couldn’t keep up with legitimate ones.

The power behind the attack was a piece of malware called Mirai. It linked together millions of common, poorly-secured IoT devices to bombard Dyn with requests to look up fake domains — the majority of which were networked DVRs. Many were operated with easy-to-guess default passwords.

Costs of DDoS

As DDoS attacks grow in power, they impose increasing costs on affected sites. Big sites are preferred targets, but organizations of all sizes get hit. A report by the Ponemon Institute found that the average cost of a data center outage in 2016 was $9,000 a minute, up 38% from 2010. Crime is the fastest growing cause.

Costs can include:

Loss of business during the outage

Loss of customer trust

Malware removal

Data theft

Intellectual property loss

Taking defensive measures

Security threats play on vulnerabilities. Old software has known vulnerabilities, and criminals know that a lot of machines have vulnerabilities. System software, applications and security software all need to stay up to date to provide the best protection.

Zero-day attacks that exploit new weaknesses can beat even the best software protection, so your organization needs an incident response plan as a central part of a security strategy. If something does go wrong, quick mitigation can reduce its cost.

With new and bigger risks constantly appearing on the Internet, your business can’t afford to neglect securing servers, including backing them up and making copies of backups.

It takes time, effort and expertise to stay current. Trying to go it alone is difficult. Working with a managed security services frees you to focus on what you do best and can be considerably less costly than a cyber attack. Contact neteffect at 704-688-7170 to learn more.

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